Project Overview
JasBloom is a premium bubble tea brand inspired by the delicate aroma and timeless elegance of jasmine tea. Rooted in traditional Chinese tea culture and reimagined through a contemporary lens, the brand transforms every drink into a refreshing, floral experience. Combining handcrafted beverages with minimalist design, JasBloom celebrates authenticity, natural beauty, and the simple joy of sharing tea.
3 Weeks
TIMEFRAME
Figma, Illustrator, Adobe, Premiere Pro, Procreate
TOOLS
MY ROLE
Logo design, Visual Design, Research
OBJECTIVES/GOALS
The goal of JasBloom was to create a premium bubble tea brand that celebrates the elegance of jasmine tea and traditional Chinese culture through a contemporary visual identity. By blending floral-inspired design with modern minimalism, the brand offers a refreshing and memorable experience that feels authentic, calming, and distinctive.
BRAND IDENTITY - VALUE SENSITIVE DESIGN
JasBloom
Packaging
BUBBLE TEA CUPS PACKAGE
JASBLOOM STORE
TAKE OUT BAG PACKAGE
TEA LEAF PACKAGE
Designing JasBloom reinforced the importance of creating a meaningful brand identity by combining cultural inspiration, thoughtful research, and intentional visual storytelling. Throughout the project, every design decision from the logo and typography to the colour palette, packaging, and brand applications was guided by the goal of celebrating the elegance of jasmine tea while reimagining the bubble tea experience through a contemporary lens.
Research into traditional Chinese tea culture, botanical symbolism, and premium beverage branding informed the visual direction, ensuring the identity remained authentic while appealing to modern consumers. By iterating on the logo, refining the visual language, and applying the identity across real world touch points such as packaging, storefronts, merchandise, and digital assets, the brand evolved into a cohesive and versatile system that communicates craftsmanship, tranquility, and sophistication.
Moving forward, JasBloom has the potential to expand beyond its core visual identity through seasonal beverage collections, limited-edition packaging, interactive digital experiences, loyalty programs, and immersive in-store environments that further celebrate the traditions of tea culture. These future opportunities would strengthen customer engagement while continuing to position JasBloom as a premium lifestyle brand rather than simply a bubble tea shop.
Overall, this project demonstrates how thoughtful research, cultural storytelling, and strategic branding can transform a simple product into a memorable brand experience. JasBloom showcases how a carefully crafted visual identity can preserve tradition while embracing contemporary design, creating a brand that feels authentic, elegant, and timeless.
Final Conclusion
JasBloom creates a premium bubble tea experience inspired by the timeless beauty of jasmine and the traditions of Chinese tea culture.
THE CHALLENGE
University students often struggle to find recipes that fit their dietary restrictions, cooking experience, budget, and available time. Existing recipe platforms contain overwhelming amounts of information without personalization, making meal planning difficult. This motivated the creation of Foodie Fix, a personalized recipe platform designed around student needs.
Branding
The branding for JasBloom was created to redefine the bubble tea experience through the elegance of jasmine and the rich traditions of Chinese tea culture. The visual identity blends timeless heritage with contemporary minimalism, creating a brand that feels refined, calming, and inviting. Every design element from the floral inspired illustrations to the earthy colour palette and graceful typography reflects the craftsmanship, authenticity, and serenity that define the JasBloom experience.
Colour Palette: JasBloom's colour palette is inspired by jasmine blossoms, traditional tea ceremonies, and the natural landscapes that surround them. Soft sage greens represent freshness, growth, and harmony, while warm ivory and cream tones create a sense of calm and purity. Muted gold accents introduce a subtle feeling of elegance and craftsmanship, while charcoal and ink tones provide contrast and strengthen readability. Together, these colours establish a premium visual identity that feels sophisticated, welcoming, and deeply rooted in nature.
Typography: JasBloom’s typography is primarily inspired by traditional Chinese calligraphy and brush strokes, reinforcing the brand’s connection to Chinese tea culture and craftsmanship. The expressive, hand-drawn qualities of the Chinese characters bring a sense of movement, authenticity, and artistry to the visual identity. These calligraphic elements are paired with clean, minimal supporting type to maintain readability and create balance. Together, the typography blends cultural tradition with a refined contemporary feel, helping JasBloom appear both distinctive and timeless.
Mood board: The moodboard draws inspiration from jasmine blossoms, traditional Chinese architecture, ink-wash landscapes, handcrafted tea rituals, and botanical illustrations. Soft natural lighting, textured papers, watercolor elements, and earthy materials evoke a sense of tranquility and mindfulness, while modern bubble tea photography connects the brand to today's lifestyle. Together, these visual references establish a brand identity that is elegant, culturally inspired, and designed to transform every cup into a memorable experience.